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Station 02THE ARTIFACT VAULTArtifact 01 of 03

SUBJECT 94

Character designRotating arcade machine

Read the file

Case file // SUBJECT 94

The 94ARTS mascot: a creative skull who lives between art, design and exploration, drawn to carry the brand from a website hero all the way to a hoodie.

Discipline
Character design
Scope
Mascot character sheet and design board.
Artifact form
Rotating arcade machine

Live specimen

Direct SUBJECT 94

These are the expressions and poses from the character sheet.

94

In the 3D version he acts these out for real. Here you get his face.

Expression
Pose

Objective

Give 94ARTS one character that represents ideas, creativity and what's next, and that holds together across website and brand applications.

Deliverables

  • Four-view turnaround: front, left, back and right
  • Eight head expressions: neutral, focused, playful, angry, curious, happy, sad, surprised
  • Action poses: standing, walking, sitting, drawing, spraying, jumping
  • Key poses for hero, creative mode, 404 and checkout moments
  • Detail callouts and gear: headphones, spray cans, markers, bag, keychains
  • Color palette and logo mark integration
  • Usage examples: website hero, 404, checkout, hover states, social avatar, merchandise

Outcome

SUBJECT 94 now lives in real-time 3D as the guide of the 94VERSE, with the expressions and poses from the sheet wired to how visitors move through the site.

94ARTS